Build the system behind anything

A plan built around a demanding job, small children and a body that no longer forgives, designed to survive the bad weeks.

Forty thousand signups, a GPU bill that scales with every one you let in, and a promise going stale by the week.

Flows, drops and the discount habit — where apparel email actually makes and loses its margin.

A creator-video factory for a consumer subscription, built around the fact that the creative is now the targeting.

Every pound in and out of a small café, drawn once, including the costs that only appear in month three.

A repurposing pipeline that starts with something you already said, rather than a blank page every Monday.

A plan built around a demanding job, small children and a body that no longer forgives, designed to survive the bad weeks.

Forty thousand signups, a GPU bill that scales with every one you let in, and a promise going stale by the week.

Flows, drops and the discount habit — where apparel email actually makes and loses its margin.

A list where almost nobody is ready today, built to still be there on the day they are.

Volunteers, borrowed tables and a rule that surprises everyone: you do not drop your toaster off, you sit down next to the person mending it.

The unglamorous half of shipping an indie game: the hundred-dollar fee, the coming-soon page, the wishlist number and the two-hour refund window.